In their February 6, 2009 blog posting supporting the book Communities Dominate Brands by Tomi Ahonen and Alan Moore…
Understand why everyone wants to be Mobile.
Everyone you ask? Yes, 4 Billion everyones. As they say, there are only 800 million cars on the planet, Internet user equal 1.4 Billion, only 850 Million cable & satellite subscribers. So yes, everyone has a mobile phone.
Its a great read.